REVOLVE FESTIVAL RETURNS TO THE DESERT IN APRIL 11, IN THERMAL, CALIFORNIA

Revolve Group, Inc. (NYSE: RVLV), the online fashion retailer targeting Millennial and Gen Z consumers, is bringing back its signature invite-only event. The 9th Annual Revolve Festival is scheduled for Saturday, April 11, 2026, in Thermal, California — just outside the Coachella Valley during the festival's first weekend.

This year's theme, "The Grand Revivre", draws from vintage carnival aesthetics with immersive visuals, classic games, photo ops, and live music. The format remains consistent with prior years: an exclusive, non-transferable daytime experience focused on fashion, brand activations, food, drinks, and entertainment. Exact location and hours will be shared only with confirmed RSVPs.

Business Context and Strategic Value

Revolve has used the Festival for nearly a decade as a high-visibility marketing platform. It drives earned media among influencers, celebrities, and next-gen consumers while reinforcing the brand's lifestyle positioning. Past editions have featured A-list attendees (e.g., Hailey Bieber, Kendall Jenner, Timothée Chalamet) and generated substantial social amplification during Coachella season.

The event aligns with Revolve's core model: blending e-commerce discovery with real-world experiences. It supports direct-to-consumer engagement, influencer partnerships, and owned-brand visibility without heavy reliance on traditional advertising.

"REVOLVE Festival is the moment where everything we're known for comes to life, blending fashion, community, and culture. Every year, we push ourselves to create something more immersive, more unexpected, and more iconic than the last. We're bringing our customers and partners into a world that only REVOLVE can create, and we can't wait to show them what we have in store." — Michael Mente, Co-Founder and Co-CEO, Revolve Group Inc.

Shopping Tie-Ins and Retail Activation

• Online: A dedicated Revolve Festival Shop on Revolve.com features curated festival edits — Western, Boho, Sporty Remix, Cottage Core — plus exclusive pieces from Leslie Amon, Amanda Upichard, and LAMARQUE.
• In-Store: The Revolve location at The Grove in Los Angeles will run a themed activation throughout April, including live DJs, gifts with purchase from Nail Reformation (limited), and complimentary Bloom drinks.

Brand Activations and Partnerships

The Festival functions as a branded playground with targeted sponsor experiences:

• Affirm (official payment partner): "Affirm-ation" game station offering gift cards and luxury prizes.
• PopSockets: Spin-the-wheel and DIY Grip Bar for customization and tech giveaways.
• DC Studios' Supergirl: Immersive intergalactic lounge with specialty cocktails and film-themed takeaways (starring Milly Alcock and Jason Momoa, directed by Craig Gillespie).
• Spirits: PATRÓN Tequila (debut as exclusive tequila, with desert collector's cup), Hennessy (exclusive Cognac), and Bloom (Dirty Soda Bar with probiotic options).
• Additional experiences: Kulani Kinis Airstream, Quay Sunglass Bar, plus activations from Huda Beauty, Skylar (clean fragrance by Leah Kateb), Bur Bur, Schutz, and others.

Food includes carnival staples from SONIC (corn dogs, tots, Refreshers), a pickle cart from 8 Other Reasons x Good Girl Snacks, and options from El Pollo Loco, Fruit Riot, SkinnyDipped x Malk Organics, Drumroll Donuts, and more.

Investment Angle

For RVLV shareholders, the Festival represents efficient marketing spend that amplifies brand equity during peak seasonal visibility (Coachella). It drives traffic to Revolve.com and FWRD, supports influencer relationships, and creates content that extends reach long after the event. Revolve has historically delivered strong social ROI here, positioning the company as a lifestyle authority rather than a pure e-tailer.

This is a straightforward execution of Revolve's playbook: controlled exclusivity, multi-channel commerce activation, and brand partnerships that align with the target demographic. No major surprises in the announcement — it's consistent with how the company has scaled its cultural footprint while protecting the premium, invite-only nature of the experience.