REVOLVE Group, Inc. (NYSE: RVLV) has launched REVOLVE Los Angeles, its first owned fashion house after more than 20 years operating as a retailer. The collection goes live March 9 exclusively on REVOLVE.com and FWRD.com.
The move expands the company’s portfolio of in-house brands and aligns with its shift into physical retail. REVOLVE opened a permanent store at The Grove in Los Angeles last year and now uses the new house to bridge digital and offline channels with higher-margin owned product.
The debut collection targets occasion dressing with hand-embroidered eveningwear, bias-cut satin gowns, and elevated essentials. Materials include Italian knit meshes, sculptural hardware, and semi-transparent jerseys. Price points range from $200 to $3,500. Sizes run XXS to XL.
Bella Hadid serves as the first brand ambassador. The campaign, shot by Mert Alaş and Marcus Piggott and styled by Carlos Nazario, positions the line around confidence and presence rather than trend chasing.
Michael Mente, co-founder and co-CEO, stated: “After more than 20 years of listening to our customers and watching the landscape evolve, we recognized the right moment to create something distinctly our own. REVOLVE Los Angeles is rooted in where we started and who our customer has become. It reflects our deep understanding of occasion dressing, fills a genuine gap in the market, and aligns with our expansion into physical retail.”
Raissa Gerona, chief brand officer, added: “This brand is about a sense of self. The REVOLVE Los Angeles woman is confident, sexy, and self-assured—not because she’s trying to be, but because she simply is.”
The launch gives REVOLVE direct control over design, production, and margins on a premium segment while leveraging its existing customer base of Millennials and Gen Z. No financial projections were disclosed in the announcement.
The move expands the company’s portfolio of in-house brands and aligns with its shift into physical retail. REVOLVE opened a permanent store at The Grove in Los Angeles last year and now uses the new house to bridge digital and offline channels with higher-margin owned product.
The debut collection targets occasion dressing with hand-embroidered eveningwear, bias-cut satin gowns, and elevated essentials. Materials include Italian knit meshes, sculptural hardware, and semi-transparent jerseys. Price points range from $200 to $3,500. Sizes run XXS to XL.
Bella Hadid serves as the first brand ambassador. The campaign, shot by Mert Alaş and Marcus Piggott and styled by Carlos Nazario, positions the line around confidence and presence rather than trend chasing.
Michael Mente, co-founder and co-CEO, stated: “After more than 20 years of listening to our customers and watching the landscape evolve, we recognized the right moment to create something distinctly our own. REVOLVE Los Angeles is rooted in where we started and who our customer has become. It reflects our deep understanding of occasion dressing, fills a genuine gap in the market, and aligns with our expansion into physical retail.”
Raissa Gerona, chief brand officer, added: “This brand is about a sense of self. The REVOLVE Los Angeles woman is confident, sexy, and self-assured—not because she’s trying to be, but because she simply is.”
The launch gives REVOLVE direct control over design, production, and margins on a premium segment while leveraging its existing customer base of Millennials and Gen Z. No financial projections were disclosed in the announcement.