Meta introduced its new Ray-Ban branded smart glasses, named Meta Ray-Ban Display, at its annual developer conference, Meta Connect 2025, on September 17, 2025. The glasses feature a built-in display on the right lens for apps, alerts, and directions, and are controlled by a wristband, the Meta Neural Band, which detects subtle hand gestures using electromyography (EMG).
CEO Mark Zuckerberg announced that the glasses, priced at $799, will be available starting September 30, 2025, at select U.S. retailers, including Best Buy, LensCrafters, Sunglass Hut, and Ray-Ban Stores, with expansion to Canada, France, Italy, and the UK planned for early 2026.
The Meta Ray-Ban Display builds on the success of the original Ray-Ban Meta smart glasses, incorporating cameras, speakers, microphones, and an AI assistant. The new display enables users to access Meta apps like Instagram, WhatsApp, and Facebook, view directions, and see live translations. The Meta Neural Band, included with the glasses, offers 18 hours of battery life, is water-resistant, and allows navigation through small hand movements.
The glasses feature Transitions® lenses, up to six hours of mixed-use battery life, and a portable charging case providing up to 30 hours of total battery life. Available in Black and Sand, the glasses and band come in multiple sizes.
The device supports features such as messaging and video calling on WhatsApp and Messenger, real-time camera viewfinder and zoom, pedestrian navigation in select cities, live captions and translations, and music playback control via the display. Unlike Meta’s Orion augmented reality prototype, which features advanced holographic displays and eye tracking, the Meta Ray-Ban Display uses a simpler display and is positioned as a consumer-ready product.
Market reactions to the announcement were positive. Meta’s stock rose 1.8% in after-hours trading on September 17, 2025, closing at $542.30. The Nasdaq Composite gained 0.4%, reflecting broader tech sector optimism, while the S&P 500 remained flat. Treasury yields were unchanged, and the U.S. dollar index held steady at 96.25.
CEO Mark Zuckerberg announced that the glasses, priced at $799, will be available starting September 30, 2025, at select U.S. retailers, including Best Buy, LensCrafters, Sunglass Hut, and Ray-Ban Stores, with expansion to Canada, France, Italy, and the UK planned for early 2026.
The Meta Ray-Ban Display builds on the success of the original Ray-Ban Meta smart glasses, incorporating cameras, speakers, microphones, and an AI assistant. The new display enables users to access Meta apps like Instagram, WhatsApp, and Facebook, view directions, and see live translations. The Meta Neural Band, included with the glasses, offers 18 hours of battery life, is water-resistant, and allows navigation through small hand movements.
The glasses feature Transitions® lenses, up to six hours of mixed-use battery life, and a portable charging case providing up to 30 hours of total battery life. Available in Black and Sand, the glasses and band come in multiple sizes.
The device supports features such as messaging and video calling on WhatsApp and Messenger, real-time camera viewfinder and zoom, pedestrian navigation in select cities, live captions and translations, and music playback control via the display. Unlike Meta’s Orion augmented reality prototype, which features advanced holographic displays and eye tracking, the Meta Ray-Ban Display uses a simpler display and is positioned as a consumer-ready product.
Market reactions to the announcement were positive. Meta’s stock rose 1.8% in after-hours trading on September 17, 2025, closing at $542.30. The Nasdaq Composite gained 0.4%, reflecting broader tech sector optimism, while the S&P 500 remained flat. Treasury yields were unchanged, and the U.S. dollar index held steady at 96.25.