MONEY 20/20: PAYPAL AND HEY SAVI JUST LAUNCHED THE UK'S FIRST AGENTIC COMMERCE PLATFORM

At Money20/20 Europe in Amsterdam — the event where the Smart Times is on the ground this week — Hey Savi and PayPal announced the launch of the UK's first agentic commerce experience with native in-app checkout. Debenhams Group — the parent of Debenhams, Karen Millen, Boohoo, and Pretty Little Thing — is the first UK retailer to adopt it.

The product: an AI-powered, brand-agnostic fashion search platform for women. Photo, screenshot, or text search. Ranked results across 10,000-plus brands — ordered by relevance, not by paid placement, not by sponsored position. "No paid placements, no sponsored results, no bidding for position. What ranks first is what's most relevant to you, full stop." When ready to buy, PayPal's Agentic Commerce Services surface current pricing and availability and power in-app checkout without leaving the platform. The discovery-to-transaction loop is closed inside a single experience.

The commercial model: affiliate commissions from retailers and brand partnerships, explicitly designed to avoid influencing rankings. The technology model: PayPal connects merchant storefronts to the AI platform, making product data — pricing, images, descriptions, reviews, inventory — machine-readable and agent-accessible

Victoria Peppiatt, Co-Founder of Hey Savi: "We've built Hey Savi from the ground up to make shopping easier for women, putting relevance over frustrating paid ads." Sarah Daniel, Co-Founder: "This new agentic commerce approach ensures relevance and can lead to increased revenue generation for retailers." Dan Finley, CEO of Debenhams Group: "Agentic commerce has the potential to completely reshape the way consumers discover and shop for fashion online."

PayPal VP Mike Edmonds named the core problem precisely: "Shopping now starts with a screenshot or a creator post, but the path to purchase doesn't move at the same speed." Hey Savi closes that gap.

Now read this alongside everything assembled this week. Google launched the Universal Commerce Protocol. Visa invested in Replit to embed the Trusted Agent Protocol. The Mall is building the universal fashion brand database. Phia raised $35.5 million for AI shopping intelligence. ASOS put its catalogue inside ChatGPT with video. And now Hey Savi and PayPal launched the first full agentic commerce loop — discovery to checkout — in UK fashion. Announced at the same conference where the future of payments is being debated in the room next door.