November, 21-26

Digital Marketing in the Time of AI

How do you stay human in a world run by algorithms? In this reflective session, Alex Larkins shares his journey of becoming a creative professional in a time when design, branding, and personal identity are being reshaped by AI. From moments of doubt to breakthroughs in style and purpose, this talk explores how to build an authentic voice — not just follow trends.

A hands-on workshop with the queen of pens, brushes, colapens, and bamboo nibs — Sarah Lewin invites you to rediscover the power of the written form. From classic calligraphy to bold experimental scripts, this session explores how human touch and handcrafted expression still matter in a world driven by generative AI and digital automation.

What happens when dynamic, AI-powered media collide with traditional content formats? Tiffany Verson will explore how marketing teams navigate between structured (convergent) and open-ended (divergent) creative tasks — and how AI tools are changing that balance.

From logos generated in seconds to AI-driven brand books, Elena shows how to preserve authenticity and uniqueness when AI tools become mainstream.

From copyright issues in AI-generated content to data protection and advertising regulations, Dariia will address the most pressing legal questions for marketers in the AI era. Practical insights on what’s allowed, what’s risky, and how to prepare your business legally for the future.

A debate on whether campaigns should focus on personalization by humans or on hyper-automation by AI. Expect real case studies and bold opinions.

Natalie will explore how AI can be integrated into the strategic process, helping brands build campaigns that are faster, smarter, and more human-focused.

AI tools thrive on data, but where is the ethical line? This session will dive into privacy, transparency, and the moral responsibilities of brands using AI-driven targeting.

From text-to-image platforms to large-scale campaign visuals — Kenji shares how generative AI is redefining art direction and production in advertising.

Younger generations don’t just consume media — they remix it. Sofia will unpack how AI tools are shaping cultural codes, memes, and consumer expectations.

A look at how virtual influencers and AI-generated personas are reshaping the influencer economy — and how marketers can collaborate with “non-humans.”

From copyright issues in AI-generated content to data protection and advertising regulations, Dariia will address the most pressing legal questions for marketers in the AI era. Practical insights on what’s allowed, what’s risky, and how to prepare your business legally for the future.

A debate on whether campaigns should focus on personalization by humans or on hyper-automation by AI. Expect real case studies and bold opinions.

Video dominates the digital space — but how will AI change scriptwriting, editing, and personalization? Julia will showcase tools and trends shaping the future of branded video.

Marcus will explain how predictive algorithms transform raw consumer data into actionable strategies — helping brands anticipate customer needs before they even arise.

As AI enters marketing, regulators worldwide are rushing to define rules. Anna will cover compliance, ethical use of data, and risks for brands operating internationally.